welcome to...
The Idea Institute is an art initiative that seeks to make the creative process more accessible in understanding and practise. By emphasising real-time experimentation across various mediums, the project invites participants to engage with ideas and art in an approachable environment. Through its core values of accessibility, positivity, connection, and creativity. The project's innovative approach encourages hands-on experimentation and collaborative learning, making the creative process more welcoming and attainable for people from all walks of life.
a small idea...
The idea for the project came about last year after I created 'Dreams of the Fisherman'. I had noticed a trend with my work leaning into darker themes and topics. I didn't feel this fully represented my inner world, I felt I had to recalibrate my output to match this. The creative process can be exhausting and ruthless for a lot of people, The Idea Institute came about as an ironic response to this which over time became more earnest.
volume: one
'The Idea Institute' is a fictional company with the motto, 'Think Better, Do Better'. Their focus is on how our internal worlds can affect the external. The first set of lessons has an emphasis on the creative process and where ideas come from.
For this release there'll be a set of video works featuring live action and animation works, accompanied by illustrative pieces.
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