The Idea Institute's Illustrative Guide to Finding an Idea
‘The Idea Institute’ presents their six step program to finding an idea. This guide will take you all the way through from ‘finding’ an idea to ‘becoming’ an idea. The guide is designed to
show the user the inner world of oneself and the interactions necessary to get on the right track to bringing the idea into the real world!
The scenes takes place in Defaced’s inner world. Each non-humanoid character refers to an idea of Defaced’s over the years pulling from projects like ‘Defaced ’N’ Friends’ and ‘Gotta Get
Gurt’. The humanoid characters are employees of ‘The Idea Institute’ , here we see them attempting to extract ideas from Defaced’s mind.
Who is Defaced
Kane Tallowin - also known as Defaced - is a multi-disciplinary artist originally from Norwich, UK. Kane began his career in graphic design, securing a position at a tech company straight out of high school. Realising that the office environment was not his calling, he soon transitioned into freelance art commissions, working with Apple and various start-ups.
In 2020, Kane was introduced to Web3 and swiftly gained prominence as a notable artist in the field. His 2021 collection, Defaced N Friends, featuring 100 illustrated characters, has generated approximately $1 million in secondary sales and remains a favourite among collectors, including showcasing his 1/1 piece The Dreams of the Fisherman at Christie's during Miami Art Basel and 'Lost in the Supermarket' during Frieze in South Korea in 2023.
His newest pieces incorporate puppetry, live performances, and practical effects, blending a sharp, slightly cynical sense of humour with a unique perspective on the internal struggles of the artist.
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